Saturday, March 24, 2018

The Power of Big Data and Psychographics

This concisely describes how data has enabled tailored messaging.

- In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

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