Saturday, March 24, 2018

Alexander Nix, CEO, Cambridge Analytica - Online Marketing Rockstars Key...

Detailed presentation of how data was used in the 2016 campaign.

- From mad men to math men. Cambridge Analytica first gained notoriety for their role in Donald Trump's presidential campaign. In the Online Marketing Rockstars Keynote | OMR17, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people's behavior and how data analytics factors into political campaigns.

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